BY AL-YASHER SAHIBOL

I’m a graphic designer driven by purpose, clarity, and strong visual communication. I believe that great design is not just about aesthetics. it’s about delivering the right message, to the right audience, in the most effective way possible.

Based in Palawan, Philippines, I work with clients locally and remotely, collaborating across different industries and platforms.

ProJect overvieW

MhEAN’s BEst – BrANd IdENtity & MAscot DEsigN

Mhean’s Best needed a fun and recognizable brand identity that feels warm, playful, and easy to remember. The goal was to create a visual system that could stand out in food branding while remaining friendly and approachable.

As the graphic designer for the project, I created a custom mascot logo paired with a hand-drawn logotype to give the brand a distinct and approachable personality. Bold red and yellow were chosen to evoke energy, happiness, and appetite—key emotions for a food-focused brand.

Multiple logo variations were developed to ensure flexibility across packaging, social media, and digital platforms. The final identity is visually strong, memorable, and allows the brand to connect quickly with its target audience.

ProJect overvieW

MARAJAN GENERAL MERCHANDISE – BrANd IdENtity

Marajan General Merchandise required a bold and dependable brand identity that reflects its long-standing presence in the market. The objective was to create a visual system that communicates trust, stability, and consistency while remaining modern and adaptable.

As the graphic designer for the project, I developed a monogram logo based on the concept M + GM = MGM, resulting in a clean, geometric mark that conveys structure and reliability.

To celebrate the brand’s legacy, a 25 Years in Building Trust promotional badge was designed as part of the identity system. The branding includes primary and secondary logos, badges, seals, patterns, and promotional assets—ensuring consistency across retail, packaging, and marketing touchpoints.

The final result is a modern, scalable brand system that honors 25 years of trust while staying relevant in today’s market.

ProJect overvieW

Ponyuko – BrANd IdENtity

Ponyuko needed a playful and recognizable brand identity that could appeal to cat lovers while feeling fun, friendly, and easy to remember. The goal was to create a visual direction that feels energetic and cute, while remaining flexible across different brand applications.

As the graphic designer for the project, I designed a custom mascot logo featuring expressive cat characters paired with bold, rounded typography. A bright orange and white color palette was chosen to convey warmth, energy, and approachability, helping the brand stand out with a cheerful and lively personality.

The identity includes multiple logo variations and a custom pattern system built from the mascot elements. These were designed to work consistently across branding materials, merchandise, and digital platforms.

The final result is a cohesive and visually engaging brand identity that is memorable, playful, and instantly recognizable.

ProJect overvieW

isul – BrANd IdENtity REBRANDING

ISUL needed a refreshed brand identity to move away from its previous logo, which felt flat and common among small cellphone and accessories shops. The objective was to reposition the brand with a stronger, more recognizable visual identity that reflects connection, technology, and modern lifestyles.

As the graphic designer for the project, I reimagined the brand mark by combining the shape of a smartphone with the letter “S”, creating a bold and distinctive symbol. The updated logo system was designed to feel dynamic, youthful, and instantly recognizable, while maintaining clarity and versatility across different platforms.

A refined red, black, and white color palette was applied to enhance visibility and energy, reinforcing the brand’s presence in both physical retail and digital spaces. The rebrand includes primary and secondary logo versions, icon marks, and adaptable layouts for marketing and promotional use.

The final result is a modern and scalable brand identity that strengthens ISUL’s presence in a competitive tech retail market while clearly communicating its role in connecting people, devices, and lifestyles.

other sELECTED Works

A collection of additional design works showcasing a range of styles, formats, and creative explorations beyond the featured projects.